privacy policy

This Privacy Policy governs the manner in which the Company collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by the Company.


We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. All such personal information collected during the registration process is used for the purpose of providing access to our registered member activities. It is not currently our policy to use such information for general marketing purposes or to share such information with third parties (except in relation to competitions covered below or where we are required to do so by law or in the context of a business transfer). We do not obtain or require disclosure of sensitive personal data (such as ethnic origin or religion). However, if you choose to provide us with such sensitive personal data, we may assume such sensitive personal data is provided with your express consent for processing by us. This would be for the purposes for which such personal data was provided by you unless you notify us to the contrary in writing using the Contact Us email address.

Users may be asked for, as appropriate, email address, and Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Additionally, when Users come to our Site, we may passively collect certain non-personally identifiable information which may include technical information about Users means of connection to our Site, such computer information, such as the type of computer operating system (e.g., Windows XP or Mac OS), the user's IP Address, the web browser (e.g., Firefox, Internet Explorer) being used, the frequency with which the User visits various parts of our Site, and information regarding the Internet service provider utilized and other similar information, in order to make our Site more interesting and useful to you and for various purposes related to our business. and the Internet service providers

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.  You can remove persistent cookies by following directions provided in your Internet browser's "help" file.  Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users' activities on a website as well as users' visits to a website.


Blood, Ink & Fire collects and uses Users personal information for the following purposes:

  • To personalize user experience
  • We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.To improve our Site
  • We continually strive to improve our website offerings based on the information and feedback we receive from you.To administer a content, promotion, survey or other Site feature
  • To send Users information they agreed to receive about topics we think will be of interest to them.To send periodic emails
  • The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.


If you purchase a product or service from our Site online, we request certain personally identifiable information from you on your order form. You must provide contact information (such as name, email address, and billing address) and financial information (such as credit card information and expiration date). If you are not the cardholder please ask permission from the cardholder before making a purchase.

Agents and Service Providers

We use other third parties such as a shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. We use email and the telephone customer service to assist you if you have questions while using our Site or regarding your order. These third parties are prohibited from using your personally identifiable information for promotional purposes.


We may offer the opportunity for Users to enter competitions online. In order to run competitions and send out prizes, it is necessary to collect some personally identifiable information from the User. This can include name and email address. If the User wins the competition we will email the User and ask for the address and phone number where the User may be reached. As a matter of policy, we keep such information only for the purposes of administering the competition and do not disclose such information to third parties except where necessary to fulfill the prizes (e.g. it may be shared with fulfillment houses for processing purposes). We may from time to time offer competitions sponsored by third party businesses and may share entrant information with such businesses in order to fulfill the competition only. We will provide potential entrants with the opportunity to opt-in to such third party sponsored competitions.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. 


We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. If you use a Public Forum on this website, and disclose personally identifiable information, you should be aware that such information could be read, collected or used by other Users. We are not responsible for the personally identifiable information you choose to submit in these Public Forums.

Transfer of Personal Data

We may also transfer your personal data collected to any country, including countries outside the USA, or European Economic Area, for any of the purposes described above. Your provision of personal data to us through use of this Site is understood by us to constitute consent to such transfer unless you inform us of your wish not to transfer your personal data in this manner by contacting us in writing using the Contact Us email address.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies, so it is important to check their Privacy Policies before submitting any personally identifiable information. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Business Transfers

In the event that all or substantially all of our assets are transferred or sold to another business, you agree that we may transfer any of your personally identifiable information to the acquiring business.

Monitoring of Communications

If we provide a customer care service number to call, we may record or monitor your telephone conversations and email correspondence with our staff for security, compliance with the law, training purposes, and to maintain and improve the quality of our services.


We have taken steps to ensure that all personally identifiable information that we collect is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections, which guard against unauthorized access. When you enter sensitive information (such as credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.  If you have any questions about security on our Web site, you can contact us in writing using the Contact Us email address.

Agents / Legal Disclaimer

The personally identifiable information provided to the Site may be transferred, disclosed, or shared with third parties who may be engaged by us as data processors to specifically handle and deliver certain activities (e.g. message boards, competitions, e-cards, newsletters, advisory board, communities) and perform other technical and processing functions, such as sending postal mail and e-mail, removing repetitive information from registration lists, programming, providing services to our users, or otherwise operating our site. They have access to personal information needed to perform their processing functions, but may not use it for other purposes. In addition, we may use an email address and user name to ban a user temporarily or permanently from the Site if that user engages in inappropriate conduct on the Site. We may also use email addresses and user names to enable Users to review personally identifiable information that they have submitted to the Site and to provide notification regarding the Site, such as any future amendments to this Privacy Policy. We also may use information in the aggregate to analyze Site usage, as well as to offer products, programs, or services. We may also disclose your personal information as required by law, such as to comply with a subpoena, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. To the extent permitted by applicable law, we also may disclose personally identifiable information in response to a law enforcement agency's or other public agency's (including schools or children services) request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our Site, protect the security or integrity of our website, or enable us to take precautions against liability.If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or business transfer, we may transfer personally identifiable information to a third party as part of that transaction, to the extent permitted by applicable law.


Blood, Ink & Fire has the sole discretion to update this privacy policy at any time. From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. When we do revise, the updated date will be at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.  However we will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent and will notify you here, or by email, or by means of a notice on our home page.


By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


If you have any questions, comments or concerns regarding our Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: