PERSONAL IDENTIFICATION INFORMATION
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. All such personal information collected during the registration process is used for the purpose of providing access to our registered member activities. It is not currently our policy to use such information for general marketing purposes or to share such information with third parties (except in relation to competitions covered below or where we are required to do so by law or in the context of a business transfer). We do not obtain or require disclosure of sensitive personal data (such as ethnic origin or religion). However, if you choose to provide us with such sensitive personal data, we may assume such sensitive personal data is provided with your express consent for processing by us. This would be for the purposes for which such personal data was provided by you unless you notify us to the contrary in writing using the Contact Us email address.
Users may be asked for, as appropriate, email address, and Users may, however, visit our Site anonymously.
We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Additionally, when Users come to our Site, we may passively collect certain non-personally identifiable information which may include technical information about Users means of connection to our Site, such computer information, such as the type of computer operating system (e.g., Windows XP or Mac OS), the user's IP Address, the web browser (e.g., Firefox, Internet Explorer) being used, the frequency with which the User visits various parts of our Site, and information regarding the Internet service provider utilized and other similar information, in order to make our Site more interesting and useful to you and for various purposes related to our business. and the Internet service providers
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HOW WE USE COLLECTED INFORMATION
Blood, Ink & Fire collects and uses Users personal information for the following purposes:
- To personalize user experience
- We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.To improve our Site
- We continually strive to improve our website offerings based on the information and feedback we receive from you.To administer a content, promotion, survey or other Site feature
- To send Users information they agreed to receive about topics we think will be of interest to them.To send periodic emails
- The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
If you purchase a product or service from our Site online, we request certain personally identifiable information from you on your order form. You must provide contact information (such as name, email address, and billing address) and financial information (such as credit card information and expiration date). If you are not the cardholder please ask permission from the cardholder before making a purchase.
Agents and Service Providers
We use other third parties such as a shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. We use email and the telephone customer service to assist you if you have questions while using our Site or regarding your order. These third parties are prohibited from using your personally identifiable information for promotional purposes.
We may offer the opportunity for Users to enter competitions online. In order to run competitions and send out prizes, it is necessary to collect some personally identifiable information from the User. This can include name and email address. If the User wins the competition we will email the User and ask for the address and phone number where the User may be reached. As a matter of policy, we keep such information only for the purposes of administering the competition and do not disclose such information to third parties except where necessary to fulfill the prizes (e.g. it may be shared with fulfillment houses for processing purposes). We may from time to time offer competitions sponsored by third party businesses and may share entrant information with such businesses in order to fulfill the competition only. We will provide potential entrants with the opportunity to opt-in to such third party sponsored competitions.
HOW WE PROTECT YOUR INFORMATION
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
SHARING YOUR PERSONAL INFORMATION
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. If you use a Public Forum on this website, and disclose personally identifiable information, you should be aware that such information could be read, collected or used by other Users. We are not responsible for the personally identifiable information you choose to submit in these Public Forums.
Transfer of Personal Data
We may also transfer your personal data collected to any country, including countries outside the USA, or European Economic Area, for any of the purposes described above. Your provision of personal data to us through use of this Site is understood by us to constitute consent to such transfer unless you inform us of your wish not to transfer your personal data in this manner by contacting us in writing using the Contact Us email address.
THIRD PARTY WEBSITES
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies, so it is important to check their Privacy Policies before submitting any personally identifiable information. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
In the event that all or substantially all of our assets are transferred or sold to another business, you agree that we may transfer any of your personally identifiable information to the acquiring business.
Monitoring of Communications
If we provide a customer care service number to call, we may record or monitor your telephone conversations and email correspondence with our staff for security, compliance with the law, training purposes, and to maintain and improve the quality of our services.
We have taken steps to ensure that all personally identifiable information that we collect is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections, which guard against unauthorized access. When you enter sensitive information (such as credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us in writing using the Contact Us email address.
Agents / Legal Disclaimer
YOUR ACCEPTANCE OF THESE TERMS
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
BLOOD, INK and FIRE
LAST UPDATED: APRIL 1, 2015